DreamWorks joins Walmart's disc-to-digital service

BENTONVILLE, Ark. — DreamWorks has become the latest studio to offer its titles through Walmart's in-store, disc-to-digital service powered by Vudu. At more than 3,500 Walmart stores, customers can convert such DVD and Blu-ray titles as Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon into digital copies that can be accessed from any web-enabled device.

"Once again, Walmart is breaking new ground in helping consumers understand the opportunities of new technologies amid the changing digital landscape," said Jeffrey Katzenberg, CEO, DreamWorks Animation. "We are thrilled to make DreamWorks Animation's current library of films available as part of their disc-to-digital service, which we view as a positive step forward for the industry and for consumers."

Customers can now receive digital copies of their previously-purchased movies from the following studios: DreamWorks Animation, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment.

"Walmart's disc-to-digital service answers our customers' desire for new and flexible ways to enjoy their movie collections," said John Aden, EVP general merchandising, Walmart U.S. "DreamWorks Animation's existing line-up of blockbuster films is a powerful addition to the extensive list of titles available to our customers today and we're proud to have them on-board."