E-commerce solution offers insight into Amazon marketplace
PALO ALTO, Calif. — Terapeak has launched an e-commerce market analytics solution designed to provide visibility into the Amazon marketplace giving online retailers access to Amazon market data as well as their own sales data.
The solutions tool features product, offer and sales rank searches in more than 35 Amazon categories; average, minimum and maximum pricing data; competitor research and analysis; and the ability to view historical Amazon transactions.
Online merchants can also analyze and measure product and sales performance across multiple channels.
"Terapeak has been renowned for its ability to provide marketplace visibility for eBay merchants, but with multichannel selling becoming the new normal, our customers were asking us to deliver analytics for Amazon.com as well," said Kevin North, president and CEO of Terapeak. “Now, not only have we delivered it, but we have also integrated their own sales data into the application. By bringing all this knowledge together in one place, our customers will have even greater insights into the e-commerce landscape, and a superior understanding of their own relative position.”
Terapeak has always leveraged Big Data analytics, launching its first online application, Terapeak for eBay, in 2004. E-commerce merchants use Terapeak’s reporting to evaluate sourcing opportunities, price points, market trends, product behavior across regions and their competition. Terapeak analyzes more than 2.4 billion transactions per year and more than $68 billion in online consumer spending worldwide.
The company is an authorized analytics provider of eBay market data, and the leading aggregator of e-commerce data for eBay, Amazon, Yahoo! Japan and Magento.