Eddie Bauer broadens online presence with ChannelAdvisor

RESEARCH TRIANGLE PARK, N.C. — Eddie Bauer is engaging the software services of ChannelAdvisor to broaden online visibility and simplify the selling process on shopping engines, ChannelAdvisor anounced. Specifically, Eddie Bauer is using Managed Marketplaces and Managed Comparison Shopping solutions.

“ChannelAdvisor provides a solid foundation to our digital marketing programs,” said Eddie Bauer director of digital marketing Michael Saracino. “Consolidating all of our data feeds into its integrated system allows us to successfully participate in multiple programs with ease. ChannelAdvisor’s superior functionality continues to improve our online performance and ultimately ensures that we are able to provide a positive user experience to all of our customers.”

ChannelAdvisor is a multichannel solution that simplifies the online selling process by connecting retailers to consumers through a web-based software platform. ChannelAdvisor’s Managed Services experts use the advanced software to compose efficient business rules that generate top-performing search terms and product descriptions so that Eddie Bauer’s inventory is easily found on shopping engines. Likewise, ChannelAdvisor’s Marketplaces solution helps map the proper Universal Product Code information and category data to each Eddie Bauer product on Amazon to guarantee accurate listings on the marketplace.