Edy’s looks to ‘Outshine’ competition

Launching this month at retailers nationwide is a new line of Edy’s fruit bars called Outshine.

Nestlé Dreyers Ice Cream Company, parent of the Edy’s brand, will apply the Outshine brand to six existing flavors under the Edy’s Fruit Bars name and add six new flavors. One of the flavors the company is most excited about is coconut water.

"The popularity of coconut water has exploded with more than 23 million U.S. consumers enjoying coconut water-based beverages. By blending delicious young coconut water with refreshing fruit, we've created a totally invigorating snack for coconut lovers everywhere," said Kerry Hopkins , Outshine brand manager. "We are delighted to offer new frozen snacks made with fruit and juice and, like our consumers, we promise to always be picky about what we put in our products."

New flavors include coconut water with banana and coconut water with pineapple. Each will have 60 calories and contain no fat or dairy.

"We are delighted to offer a range of frozen snacks that appeal to the 'shine brighter' sentiment of our consumers and how they approach life," Hopkins said. "The deliciously refreshing new flavors are a small taste of what you can expect from the Outshine brand."

Plans also call for the introduction of Limited Edition Seasonal Picks inspired by the farmer's market, which include raspberry and peach flavors (available February through August) and grapefruit and blood orange flavors (available September through December).  

In addition to the new flavors, the Outshine brand includes existing Edy's Fruit Bars flavors such as acai blueberry, creamy coconut, grape, lemon, lime, mango, pineapple, pomegranate, strawberry and tangerine.

The Edy’s brand is manufactured and marketed by the Nestlé Dreyer's Ice Cream Company, which is part of Nestlé USA, and is owned by Nestlé S.A. of Switzerland.