TORONTO, Ontario — U.S.-based specialty retail apparel chain Express has completed its move to parity pricing, in an effort to grow its customer base in the Canadian market.
Consistent North American pricing for all apparel and accessories available at the retailer will ensure that shoppers throughout the United States and Canada can enjoy the same value and shopping experience. Online shoppers will also be able to take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders totaling more than $125.
The retailer hopes to leverage the at-par pricing and low shipping rates to grow its footprint in Canada. It currently operates 11 dual-gender store locations across Canada and plans to open 50 additional locations over the course of the next several years.
"We believe in the Canadian market and want customers there to join the Express family and benefit from our long standing heritage of offering on-trend, quality fashions at the right value. We are intent upon building our presence in the Canadian market and are pleased to provide our neighbors to the North with the opportunity to shop at Express at the same prices as the United States," says Michael Weiss, Express chairman and CEO.