Express puts entire product line on its Facebook page

NEW YORK -- Express announced the enhanced option to shop and purchase its entire product line via the brand's Facebook page, which now includes over 837,000 friends. All inventory and pricing is consistent with web and mobile sites and updated seamlessly in real time. The page provides a new product zoom technology, secure check out and was developed internally by Express' e-commerce operations team lead by Jim Wright, senior VP CRM and e-commerce.

Using Facebook enables customers to engage in feedback of items by "liking" pieces, posting comments, recommending to friends and posting purchases. Shoppers also have the capability to add products to their wish list that are shared with the website and mobile platforms. The customer's single asynchronous wish list is accessible from all three shopping platforms.

Additionally, Express' Facebook page provides users with the ability to purchase gift cards and e-gift cards for last minute in person or virtual gifts.