Famous Footwear unveils free app

Famous Footwear has unveiled a free app for iPhone and Android that offers shoppers instant access to savings they can earn through Famous Footwear’s rewards program, as well as exclusive mobile discounts and offers. The app allows users to plan, shop and track their purchases, and redeem their rewards points from their mobile device.

Features include a digital wallet that automatically stores and tracks reward points for instant access, exclusive mobile savings and purchase tracking. Users can also have access to Twitter, Instagram and blog content and save items for future purchase.

“Famous Footwear’s app gives mobile shoppers easy, convenient access to the shoe styles and brands that fit their lifestyles,” said Will Smith, CMO of Famous Footwear parent Brown Shoe Retail. “We’ve designed it to make shopping, sharing and saving, as well as earning and redeeming rewards, as immediate as today’s mobile shoppers expect.”