Febreze & Alyssa Milano promote catching some z’s with new scents collection
CINCINNATI — Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.
“Everyone knows how important sleep is in our lives and to our well-being, but we also need to give our bedtime routine the attention it deserves,” said Milano. “My bedroom environment plays a big part in my sleep experience, so I’m delighted to work with Febreze to introduce the new Sleep Serenity collection. The soothing scents for the bedroom are the perfect way to set the stage for a peaceful night’s rest and help rekindle your relationship with sleep.”
According to the 2013 International Bedroom Poll conducted by the National Sleep Foundation, 74% of respondents who said they went to sleep quickly every night or almost every night in the past two weeks said they felt more relaxed when their bedrooms had a fresh, pleasant scent.
The National Sleep Foundation commissioned WBA Research to conduct the 2013 International Bedroom Poll. To collect the information, a total of 1,501 telephone interviews were conducted among a random sample of people, ages 25 through 55, in the United States, Canada, Mexico, the United Kingdom, Germany and Japan.
Febreze Sleep Serenity is available in three scents and comes in a variety of forms, including a bedside diffuser, bedding refresher, bedroom mist and a bedroom diffuser. The collection is available at mass merchandise, drug and grocery retailers nationwide for an MSRP ranging from $3.29 to $5.49.