Finish Line names VP digital technology

INDIANAPOLIS — The Finish Line announced that Harvey Bierman has joined the company as VP digital technology.

Bierman has more than 20 years of retail experience, including an extensive background in the footwear industry. He comes to Finish Line after seven years with Demandware, where he most recently served as senior director, global strategic solutions. Prior to Demandware, Bierman held posts as director of marketing for Shoebuy.com and senior online business manager for GSI Commerce Solutions. He has worked with numerous footwear clients over the years including Adidas, Crocs, Dick’s Sporting Goods, New Balance and Reebok.

“Harvey’s appointment is an important step toward driving long-term growth for Finish Line through aggressive expansion of our digital business,” said Chris Ladd, EVP, chief digital officer for Finish Line. “As we execute our omni-channel strategy, customers must have a consistently great brand experience when they interact through all channels, including our stores, digital, mobile and social media.”

Bierman has a Master’s of Business Administration in marketing and sales from Northeastern University and a Bachelor’s Degree in Physical Education from Montclair State University.