First Data expands FourSquare specials program
ATLANTA — First Data, a provider of electronic commerce and payment processing, announced that it is working with Foursquare to extend its already-successful Foursquare Specials for Credit Cards program to now accept Visa and MasterCard, and most debit cards. Foursquare has integrated the First DataSM OfferWiseSM solution that seamlessly allows users to sync their card, and then swipe at a participating merchant location to redeem offers and receive automatic savings.
First Data merchants participating in the Foursquare Specials for Credit Cards program will now be able to drive measurable and incremental purchase volume through this expanded feature, offering secure, value-added, time-saving point-of-sale (POS) convenience. The OfferWise solution, which may be deployed off-the-shelf by merchants, allows for expedited implementation and requires no training for retail staff. The integrated, card-linked structure of the OfferWise solution combined with Foursquare Specials creates a friction-free POS experience for the consumer.
To redeem the Foursquare Specials, consumers simply connect their card of choice, check-in at participating First Data merchants, and pay for their purchase with their connected card. The discount is automatically sent back to their credit card or bank account and they'll be notified by Foursquare of the money they saved.
“We’re excited to be working with Foursquare to open up a new avenue of savings to Visa, MasterCard, and debit card holders and look forward to rolling out this expanded Foursquare feature to additional First Data merchants in the coming months,” said Dom Morea, SVP and division manager, Advanced Solutions and Innovation, First Data.