Food Lion launches campaign to support Feeding America
SALISBURY, N.C. — Food Lion has launched its "Hunger Has a Cure" campaign to support Feeding America and its network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 16 and will help feed local families in need.
"We know that it's difficult for some families to provide food during the summer, especially since it's a time when food donations typically drop while hunger needs increase," said Sherrii Webb, manager of community relations for Food Lion. "Funds raised through this two-week 'Hunger Has a Cure' campaign will provide critical food assistance for local families in need."
Customers can support the "Hunger Has a Cure" campaign by adding a monetary donation of their choice to their total grocery bill at the register. These funds will then be donated to Feeding America, which is able to help provide eight meals per every $1 donated. The success of the campaign is based on the amount of donations raised by customers at the register and has the potential to impact more than 40 Feeding America local food banks that serve participating Food Lion communities.