Footwear brand embarks on new path

Former converse executive Jack Boys is the new CEO of Cole Haan following Nike’s recent sale of the brand to a private equity firm.

Apax Partners completed the previously announced acquisition of Cole Haan from Nike and named Boy’s to the role of CEO effective immediately. Boys became CEO of Converse in 2001 and remained in that roles following Nike’s acquisition of Converse in 2003 through 2010. Prior to Converse, he was vp of global marketing at The North Face and has previously held positions with Avia, LeCoq Sportif and CVEO Corporation.

In his new role, Boys indicated that Cole Haan will expand upon its 85 year tradition to provide consumer driven products and grow as a lifestyle brand with a global footprint.

Currently, Cole Haan brand products are sold through department stores, 108 domestic Cole Haan stores, 68 international stores across Canada, China and Japan and its online site.

"We see tremendous opportunities for Cole Haan and are excited to partner with Jack Boys to take the business to the next level," said Alex Pellegrini, a partner in Apax’s retail and consumer team. "Jack has an extraordinary track record of successfully developing and growing global lifestyle brands. His leadership and experience will be invaluable as we focus on unlocking the potential of this brand both in the U.S. and abroad."

Apax Partners is very familiar with the footwear, fashion and retail with current and former investments that have included Tommy Hilfiger, Calvin Klein, Rue21, Advantage Sales and Marketing, Tommy Bahama, Dollar Tree and Children’s Place.