BURLINGTON, Mass. — 89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, has named Rosie Poultney VP, analytics.
“Rosie is a key hire in our evolution as a customer engagement agency, linking digital technology and analytics to drive omnichannel marketing in powerful new ways,” said Phil Hussey, president of 89 Degrees. “Adding Bill Pena recently as VP of technology services was another major step in this direction, as we bring world class talent to our technology solutions.”
Poultney has deep experience in analytics, segmentation, loyalty programs, media evaluation and the creation of actionable insights to improve customers’ experience and engagement. During her 17-year career with Dunnhumby, she led the delivery of insights to C-level clients in the grocery and wider retail sectors, spanning fashion, leisure, automotive, nonprofits, finance, telecoms and optical. She has considerable experience working with both retailers and consumer packaged goods companies to utilize customer data to inform assortment, pricing and new product launches.
Her client engagements have included Macy’s, Panera and Kroger in the U.S.; Tesco, Deutsche Telecom and Shop Direct Group in Europe.
Poultney has an MSc statistics and operational research from the University of London, and a BSc mathematics from the University of Hertfordshire.
89 Degrees enables multichannel solutions across a number of key verticals for clients such as Ikea, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill.