Former JCPenney exec named VP, communications at RadioShack
FORT WORTH, Texas — RadioShack has appointed marketing and communications executive Merianne Roth as the company’s new VP of communications.
Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications and event marketing. She will report to Jennifer Warren, SVP and CMO.
She joins RadioShack from the Fort Worth Convention and Visitors Bureau, where she was VP of marketing and communications. Her background includes leadership roles for J.C. Penney, where she was director of consumer brand marketing and publicity, and Pier 1 Imports, where she served as senior manager of public relations.
"I am very happy to welcome Merianne to the RadioShack team," said Warren. "She brings a wealth of experience in public relations and marketing communications with her, and in-depth knowledge of our industry as well as our hometown community. I am confident that she will provide valuable support and counsel to our executive management team."