Fresh & Easy caters to gluten-intolerant customers with new products, mobile-accessible list

EL SEGUNDO, Calif. — Fresh & Easy announced that it has doubled its gluten-free product range, the supermarket chain announced Wednesday.

To help customers find these gluten-free items — including cereals, oatmeal, baking mixes, grab-and-go snacks, pretzels, cookies, crackers, soups, pastas and condiments — Fresh & Easy has added a QR code to in-store signage so that customers may view a mobile-friendly version of the chain's gluten-free products list once the code is scanned on their mobile device. In addition, Fresh & Easy maintains a "Gluten-Aware Product List" on its website.

"As more and more shoppers seek out gluten-free options, we are happy to expand our offering and become more of a destination for gluten-free items," Fresh & Easy CEO Tim Mason said. "We understand it can be a challenge to locate gluten-free products, so we've created an easy, one-stop shopping experience for our customers."