GE Capital empowers contractors with new program

STAMFORD, Conn. — With the housing market rebounding and home improvement on the upswing, GE Capital Retail Bank is looking to help contractors with a new business-building program called “Think Outside the Toolbox.”

The program is designed for home improvement, HVAC, outdoor living and other home specialty industry contractors, business owners and customer facing personnel. By completing a free, five-minute Growth Assessment Survey, home specialty professionals will receive a customized training path, consisting of two 30-minute, on-demand webinars to guide them in reaching sales goals, improving customer loyalty and gaining insights and best practices of other industry-related businesses. Contractors do not need to be an existing GE Capital client to participate, and may be eligible for a gift card or other item upon completing the webinars and questionnaires. 

The company emphasizes the relationship between homeowners and home improvement contractors in GE Capital’s Heroes with Toolbelts. GE developed Think Outside the Toolbox to enable professionals to enhance these relationships and drive continued growth and customer satisfaction. 

“Throughout the decades that we’ve been in the home segment, we’ve seen the commitment of these business