General Mills gets a new deal

MINNEAPOLIS -- Groupon, a company that provides discounts for various events and services across the country, has teamed up with General Mills to offer its first consumer-packaged-goods deals. 

The program is launching for residents of Minneapolis and San Francisco, who can sample select General Mills brand items when they take advantage of a 50% off deal that delivers over $40 in value to their doorstep for $20. The package also includes a General Mills $15 coupon book and is good while supplies last.

“We’re excited to be the first CPG company to partner with Groupon, a company respected -- and known --for its ability to match buyers with sellers through innovative deals in fun, engaging ways,” said Joe Trimble, promotion marketing manager, General Mills. “General Mills continually looks for value-added promotions that will delight our brand champions and intrigue new consumers. The breakthrough partnership with Groupon enables us to expand our reach while offering meaningful value to our customers.”

The box of General Mills grocery goods available on Groupon includes 12 products:

  • Fiber One 90-Calorie Chewy Bars

  • Cinnamon Toast Crunch Cereal

  • Cascadian Farms Organic Cereal

  • Wanchai Ferry Orange Chicken Dinner Kit

  • Hamburger Helper Skillet Meal Mix

  • Green Giant Niblets Corn

  • Kix Cereal

  • Reese’s Peanut Butter Puffs Cereal

  • Old El Paso Tortilla Stuffers Meal Kit

  • Chex Mix Muddy Buddies Snack Mix

  • Betty Crocker Sugar Cookie Mix

  • Fruit Roll-Ups Fruit-Flavored Snacks