Genius Brands taps licensing partners for Stan Lee’s Mighty 7 franchise
Genius Brands International has a roster of new licensing partners to create merchandise based on Stan Lee’s Mighty 7 (SLAM 7), the animated film trilogy created together with Stan Lee’s POW! Entertainment and Archie Comics.
Factory Entertainment has secured a worldwide toy license for the franchise.
Black Lantern, a highly regarded video game developer, has acquired the worldwide video game rights. Zak Designs has acquired the right to produce and distribute mealtime and on-the-go products for the U.S. and Canada, with a plan to introduce products in fall 2014.
Additional licensees for the comic-book based property include Fame Jeans, for board shorts, flip flops and headwear in the U.S. and all apparel for Canada; Greensource for apparel in the United States; Adtn International Ltd. for board shorts and sleepwear in the U.S.; and JCorp for all apparel in Canada. These manufacturers are all targeting product launch for spring 2014.
Further, Cinedigm, the brand’s exclusive home entertainment partner in the U.S., will release the first movie installment, “Stan Lee’s Mighty 7: Beginnings,” initially exclusively at Walmart and Sam’s Club in April 2014. The DVD includes an array of exclusive material featuring Stan Lee.
“Stan Lee has proven his ability to create timeless superheroes time and time again,” said Genius Brands International’s chairman and CEO Andy Heyward. “His characters and storylines are legendary and with an all-star cast bringing Stan Lee’s Mighty 7 to life, the global marketplace is excited to be aligned with anything Stan touches.”
The SLAM 7 trilogy encompasses three 90-minute films, digital comic books and an animated television series set to debut in 2015. The Hub Network holds the world premiere rights for all three movies, starting with the first film installment, Beginnings, which has multiple airings in February 2014. International distribution of the trilogy and the series outside of the U.S. is being handled by PGS Entertainment, which recently secured its first broadcast license deal with ABC Television Australia.