Gillette enlists Kate Upton for 'Movember'
Gillette has kicked off its official partnership with Movember by inviting men and women to join Team Gillette, and enlisted Kate Upton as team captain.
The star-studded lineup of Movember supporters also includes Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and New England Revolution defender Kevin Alston.
To up the ante and provide encouragement for anyone growing a Mo this year, Gillette will donate $100 to the Mo Space pages of the first 250 men and women who sign up on Team Gillette.
Movember is the global men’s health charity encouraging men to grow and women to support the Mo (moustache) for the 30 days of November. Through the power of the moustache, funds and awareness are raised for men’s health to combat prostate and testicular cancer. Mo Bros — men growing out their moustaches — and Mo Sistas — the women who support them — can join Team Gillette by signing up at MoTeam.co/Team-Gillette. Mo Bros start Movember 1 clean-shaven. After shaving down, they let their moustaches grow for the 30 days of November, getting friends, family and colleagues to donate to their Mo-growing efforts.
Men and women who join Team Gillette will have the chance to win prizes, including tickets and on-the-field experiences at NFL games, pieces of Movember art from artists curated by Complex, signed gear from some of their Movember teammates and more. Rallied by their celebrity teammates, members of Team Gillette will be joining Movember’s fight against prostate and testicular cancer.
After registering at Movember.com, the first official rule of Movember is to kick off the month with a smooth-shaven face. So, on Oct. 29, Team Gillette’s star roster of Boston-based athletes will participate in a ceremonial shave down event of their own at Gillette Stadium. Amendola, Aliston and fellow members from their teams will have their faces shaved completely in preparation for Movember. On Nov. 1, Team Gillette participants across the country can participate in Movember’s official “Shave the Date: Movember 1” events in New York, Chicago, Los Angeles, San Francisco, Houston and Boston.