Global Levi's line finds U.S. home at Target
SAN FRANCISCO — Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com.
The brand first launched in Asia in 2010 and is available in China, India, Mexico, Pakistan, Singapore and South Korea, in addition to the United States.
"We are thrilled to offer Denizen jeans to U.S. consumers. We've created unique styles specifically for consumers who are looking for exceptional style and fit at great value," said Susan Brennan, Denizen SVP/GM for the United States. "With a wide variety of different styles for men, women, boys and girls, Denizen jeans are the perfect fit for fashion and value-conscious consumers. With Denizen jeans, we've designed a new basic essential that everyone in the family can enjoy."
Women's sizes are available from 2 to 18, while men's sizes range from 29" to 42" and 30" to 34"L. Both come in a variety of fits. Girls' and Boys' sizes range from 4 to 20. Jeans are priced between $17.99 and $29.99.