Golfsmith tees up in Myrtle Beach

MYRTLE BEACH, S.C. — Golfsmith International is teeing up for the opening of its first Xtreme golf store in Myrtle Beach, S.C. The 35,000-sq.-ft. space has been designed to encourage customers to try out products in an interactive hi-tech environment before they buy.

Golfsmith with hold a grand opening celebration from Friday, May 31 to Sunday, June 2, featuring a lineup that includes more than $7,500 in giveaways, hole-in-one and closest-to-the-pin contests, group lessons and a block party. American golf instructor Hank Haney, who coached Tiger Woods and Mark O’Meara, will be on-hand Saturday, June 8, hosting a clinic and signing autographs. 

The location, which comes on the heels of store openings in Columbia, Charlotte and Greensboro, includes a five bay indoor driving range and five high-tech fitting studios that let customers test drive the latest equipment with the same technology used to fit tour pros. The store also has an expansive indoor putting green and features GolfTEC — a state-of-the-art in-store improvement center — with PGA teaching professionals and certified coaches on-hand to help golfers improve their games.

"Myrtle Beach and Golfsmith are a perfect match and we're thrilled to expand our retail footprint to this golf mecca. Locals and tourists will discover that we offer the best selection of the biggest brands at guaranteed low prices in a truly unique environment," said president and CEO Sue Gove. "Our people combine their passion for the game with service and expertise so customers can find the right gear and enjoy the game."

In addition to clubs, balls, shoes, tees and other golf essentials from brands like Titleist, Ping, Callaway, TaylorMade, Cobra, Puma, Nike Golf and Mizuno, Golfsmith offers a wide selection of authentic golf apparel brands and fashions not found in a typical department or discount store. Golfers will also find the latest hi-tech accessories such as GPS units, swing analyzers and rangefinders.

Golfsmith International, based in Austin, Texas, operates as an integrated, multichannel retailer, and has more than 150 experiential retail locations, as well as two e-commerce sites.