GQ styles up The Gap
NEW YORK — On Sept. 27, Gap will debut a limited-edition collection for men designed by GQ’s six best new menswear designers in America for 2012.
“From the very early stages of the design process, we knew this collection was going to be something our customers were drawn to,” said Mark Breitbard, head of merchandising for Gap North America. “These designers are shaping the future of menswear, and it’s an honor to bring their distinct visions to life in a way that complements Gap’s casual American point of view.”
With price points starting at $20 for essential items such as boxer briefs and ranging up to $348 for more indulgent pieces like a leather bomber jacket, the collection is available at select Gap stores worldwide and online at Gap.com. The collection will include hats, belts, knit ties and scarves; graphic tees, fleece hoodies, oxfords and mohair cardigans; chinos, cargo pants, wool trousers and denim; and blazers, wool peacoats, parkas and leather bombers.
The six designers and the pieces from their Gap-exclusive capsule collections will be featured in a special fourteen-page advertising insert in the October 2012 issue of GQ. They include:
Johan Lindeberg’s BLK DNM;
Mark McNairy New Amsterdam;
Ariel and Shimon Ovadia, of Ovadia & Sons;
Saturdays NYC, founded by Morgan Collett, Josh Rosen, and Colin Tunstall; and