Groupon improves mobile apps, online shopping experience

CHICAGO — Groupon has unveiled new versions of the iPhone and Android apps that helped make it a global e-commerce leader. 

Search is a critical part of Groupon’s product strategy. Most Groupon merchants make their deals available on an ongoing basis, and search allows customers to find only the deals most relevant to them in this expanded marketplace. In iPhone v.2.5 search is prominent with a clickable icon that allows customers to navigate from anywhere in the app.

Search is also a central element of Android v.2.4, which also includes a new interface for 10-inch tablets. The Android tablet market is growing quickly, and with dedicated support for tablets, the Groupon Android app complements Groupon’s iPad app.

The apps also include a range of other features and performance improvements, and iPhone v.2.5 adds support for customers in India.

Groupon offers a suite of mobile services that help consumers discover local businesses. The company provides merchants with a suite of products and services, including customizable deals, payments processing capabilities and point-of-sale solutions to help them attract more customers and run their operations more effectively. By leveraging the company’s global relationships and scale, Groupon offers consumers deals on things to eat, see, do and buy in