Haggar Clothing promotes marketing, sales executives
DALLAS — Haggar Clothing, which makes casual and fine apparel for men, has promoted two executives to key positions within the company's merchandising and sales organizations.
Nancy Dowling has been promoted to VP merchandising and design. She previously served for three years as the director of design for men's casual for the Haggar brand. Under her direction, the brand has increased market share by over 16%, adding innovative new products and collections to the Haggar brand offering.
Tad Parnell has been promoted to SVP national sales manager. Parnell has a long history with Haggar spanning over 25 years in a variety of sales positions. Most recently he led the JCP, Stage and AAFES Exchange teams in multiple years of compounded growth.
The promotions of Parnell and Dowling form an integrated product and sales team focused on growth initiatives and the development and execution of new strategic opportunities.
"This is an exciting time for Haggar. We've had remarkable brand and product performance over the last three years," said Tim Lyons, president of Haggar Clothing Co. "Elevating Tad and Nancy to these key leadership positions is part of a strategic alignment initiative to position Haggar for accelerated growth in the near and long term. Both are extremely competent performers with long histories of strong leadership and success. I am thrilled for Tad and Nancy and anticipate great results from them and the teams they will be leading."