Haier bids adieu to Broadway with new HQ

Home appliance and consumer electronics manufacturer Haier America has chosen the northern New Jersey town of Wayne as the location of its new 56,000-sq.-ft. U.S. headquarters.

The new facility will be home to 200 employees, training centers, customer service operations and a product showroom where retailers can see new products and concepts. Renovations are currently underway on a building at 1800 Valley Road in Wayne, N.J., that will replace the company’s current office at 1356 Broadway in Manhattan this fall.

“As Haier continues to develop our footprint across the Americas, we believe it is important to establish a facility that is ready for the expansion,” said Adrian Micu, president and CEO of Haier America. “We are building an organization better suited to support our customers and consumers through a more holistic consumer-centric approach and the new facility will foster this collaboration.”

Haier America is part of the Haier Group, a global company with more than 70,000 employees and annual sales of $29.5 billion.