Harvey Norman deploys Lyris for digital marketing
Emeryville, Calif. -- Digital marketing solution-provider Lyris said Monday that Australian retailer Harvey Norman has selected and deployed Lyris' digital marketing platform to increase online conversions and lead generation for the company's 180 retail stores.
Using Lyris, Harvey Norman will increase the quality of customer engagement across digital channels, and by doing so increase retention and loyalty.
"In retail we are constantly trying to reach customers with relevant, timely and valuable information," said Dan Hosford, digital marketing director at Generic Publications, Harvey Norman's internal advertising agency.
Harvey Norman needed a reliable and robust digital marketing platform to better understand customer behaviors and use that knowledge to deliver superior customer experiences. Lyris' intuitive interface and intelligent campaign features empower the retailer to set up automated trigger campaigns and respond to critical conversion opportunities, such as online cart abandonment. Additionally, Harvey Norman can capture customer interactive data from a variety of structured and unstructured sources, including social, email, mobile and hundreds of enterprise applications (a.k.a. "Big Data"), to power digital marketing campaigns that deliver higher revenues.