Hasbro and EA level up in extended relationship
Hasbro and Electronic Arts have taken their relationship to the next level and extended their agreement, which will see EA develop several of Hasbro’s bestselling gaming brands for mobile platforms globally.
“Throughout the past six years, Hasbro and EA have collaborated to develop some of the most popular digital games based on Hasbro’s bestselling global game brands, including Monopoly, Scrabble and the Game of Life,” said Mark Blecher, Hasbro SVP and GM, digital gaming and corporate development. “The next phase of our relationship will build on this tremendous success and is specifically focused on leveraging Hasbro’s rich game brands with EA’s leadership in the mobile space. Our relationship with EA for mobile is an integral component of our digital strategy for developing Hasbro brands across gaming platforms.”
“We’ve enjoyed a great relationship with Hasbro to date, delighting millions of consumers with digital versions of their favorite Hasbro games — several of which, including Monopoly Hotels and Scrabble, have reached the top of the mobile charts. We’re thrilled to extend our agreement with Hasbro in the mobile space, where their IP remains a priority within our portfolio,” said Chip Lange, SVP and GM of the Pogo division at Electronic Arts. “Under this partnership, our talented game designers can create mobile games that will allow Hasbro fans around the world to experience their favorite gaming brands in a whole new way.”
Under the extended four-year agreement, EA will continue to develop mobile games for several of Hasbro’s most successful gaming brands, including Monopoly, Scrabble, the Game of Life, Battleship, Boggle, Clue, Risk and Yahtzee.
EA’s Pogo.com gaming community will also continue to be a central hub online for digital versions of Hasbro games.