Hasbro and Tetris play nice

PAWTUCKET, R.I. — Hasbro is bringing the Tetris video game brand into the world of face-to-face gaming.

The Tetris Company, the exclusive licensor of the Tetris brand, has given Hasbro the green light to manufacture and globally market multiple face-to-face games based on the popular video game brand.

“For almost 30 years, the Tetris game has been played by hundreds of millions of players across nearly every mobile and video gaming platform,” said Henk Rogers, managing director of the Tetris Company. “We’re thrilled to be teaming up with Hasbro to expand the Tetris brand and give our fans fun, challenging face-to-face formats to experience the ‘Tetris Effect’ in a unique way.”

“We’re looking forward to offering consumers innovative face-to-face gaming experiences that let them stack and match the Tetris shapes like never before,” said Jonathan Berkowitz, VP of marketing for Hasbro Gaming. “Now players can enjoy the challenging, social fun of two of their favorite Hasbro Gaming brands fused with the puzzle play of Tetris.”

Hasbro will introduce two games based on the video game in fall. The new Bop It! Tetris game has players match the traditional Tetris block shaped lights as the challenges get faster and the levels go higher. Also, Hasbro’s new Jenga Tetrs game will combine two of the world’s best known stacking games, challenging players to push, pull and stack the Tetris block shapes into a Jenga tower.