Hasbro builds European presence

LONDON — Showcasing its brands at Brand Licensing Europe this week, Hasbro said it is well-positioned to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.

“Hasbro has significantly increased its presence throughout Europe as a stand-out innovator and mega licensor,” said Simon Waters, SVP globallLicensing and publishing at Hasbro. “Consumers can expect to see a broad and impressive line-up of licensed merchandise landing on store shelves this year, which is a direct result of Hasbro expanding its presence in key European regions with new offices, expanded teams and flawless execution of signing deals with market-leading licensees.”

At the BLE Hasbro will showcase key licensing categories, including apparel, consumer electronics, digital gaming, home, food, and toys.