Heineken USA names VP marketing Dos Equis, Newcastle, Amstel Light
NEW YORK Heineken USA has announced the promotion of Colin Westcott-Pitt to the role of VP marketing Dos Equis, Newcastle, and Amstel Light. In his new role, he will be responsible for the overall strategy and continued development of these key portfolio brands as actions are taken to drive their growth to new heights.
Westcott-Pitt joined Heineken USA in 2009 as brand director Newcastle Brown Ale.
"I am thrilled to be given the opportunity to lead the development of these three legendary brands,” said Westcott-Pitt. “They each have tremendous growth potential and I look forward to building on the great work already done to leverage that potential moving forward.