The Hillshire Brands to host social media panel in Chicago

The Hillshire Brands Company will be hosting a panel — “Using Social Tools to Inform Strategies” — at Social Media Week in Chicago Tuesday, Sept. 24. Moderated by entrepreneur and TV personality Bill Rancic, the panel will explore the significance of social insights that impact owned, earned and paid media strategies, and discuss approaches to leveraging the right mix of tools to garner these insights.

“When it comes to social media and digital marketing, Hillshire Brands Company understands engagement and authenticity equals good business. I’m excited to team with them to moderate this panel at Social Media Week that will look at how brands can take their digital efforts a step further through the latest tools and insights,” said Rancic.

The panel will be hosted at Morningstar, 22 W. Washington St., at 2:30 p.m. central in the auditorium. Attendees can register in advance to attend or tune in online. In addition to Rancic, panelists include Tim Baker, VP, digital strategy at MWW; Charlie Neer, VP, strategic partnerships at Adaptly; and Eric Weaver, SVP, social strategy and intelligence at Mediabrands Worldwide.

Social Media Week is a bi-annual event that convenes more than 100,000 participants in person and online to discuss emerging trends in technology, social media and mobile. This year, Social Media Week is being held September 23-27 in 8 cities across the globe: Berlin, Bogota, Chicago, London, Los Angeles, Mumbai, Sao Paulo and Toronto.

The Hillshire Brands generated approximately $4 billion in annual sales in fiscal 2013. The company’s portfolio includes Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells, Gallo Salame and Golden Island premium jerky.