Hollister and Keds team up for exclusive product launch
NEW ALBANY, Ohio — Hollister Co., a division of Abercrombie & Fitch Co., is partnering with Keds, a division of Wolverine Worldwide, to release an exclusive line that features signature Hollister patterns on Keds-brand sneakers.
The exclusive Hollister + Keds sneakers will be available only at HollisterCo.com, but will be on display inside Hollister stores so shoppers can get a closer look.
"Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand," says Gillian Galner, group VP brand merchandising for Abercrombie & Fitch Co. "We're really excited because Keds and Hollister are a natural fit. Both brands have a youthful, passionate fan base and Hollister's Southern California inspired clothes look great styled with Keds sneakers."
"We love to create exciting and fresh product for our fans. With the Hollister collaboration our classic Champion sneaker gets a major shot of California style," said Rick Blackshaw, president, Keds. "The sunny color palette, bold patterns and fun prints provide endless styling options for girls, and put the finishing touch on any Hollister outfit."
Founded in 2000 and based in New Albany, Ohio, Hollister operates 482 locations worldwide in 20 countries, as well as its ecommerce site.