HSN to create culinary line with Bon Appetit
NEW YORK — HSN announced that it has partnered with Conde Nast to create a new collection of culinary products under the Bon Appetit label that will be available exclusively via all of HSN's sales platforms including television, online and mobile.
For the launch on Jan. 31, 2012, the collection will include an array of high quality, modern stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools, according to the companies. Each item will be produced in partnership with Bon Appetit experts and rigorously vetted in the magazine's test kitchen. New additions to the collection will be added every other month.
As part of the agreement, Bon Appetit's resources will be utilized to bring the brand to life on HSN, the companies reported. Experts from the Bon Appetit Test Kitchen will appear on-air to offer tips, recipes and cooking demonstrations to HSN customers.
“HSN is excited to deepen our partnership with Bon Appetit and extend our strategic marketing relationship with Conde Nast,” said Bill Brand, EVP programming, marketing and business development for HSN. “This brand partnership leverages Bon Appetit’s rich editorial content with HSN’s ability to develop great products and one-of-a-kind consumer experiences.”