HSN done 'Chasing Fireflies,' acquires lifestyle brand
ST. PETERSBURG, Fla. — HSN has acquired lifestyle brand Chasing Fireflies. Terms of the transaction weren’t disclosed.
The purchase, which was made through the multichannel retailer’s Cornerstone Brands segment, will accelerate HSN’s move into content-driven lifestyle businesses.
“We are excited about the opportunity to partner with the innovative team at Chasing Fireflies as we build and diversify our interactive, direct to consumer portfolio of content driven lifestyle businesses,” said Mindy Grossman, CEO. “This acquisition will leverage Cornerstone's strong infrastructure, customer file and digital platform to drive additional growth for the brand.”
Chasing Fireflies will maintain its Seattle headquarters offices and continue to be run by its current team.