HSN hopes 'Snow White' partnership is fairest of them all
ST. PETERSBURG, Fla. — Take a universal story, aim it toward a teen audience and have Kristen Stewart (of "Twilight" fame) as the star, and you have a recipe for a potential blockbuster. That is exactly what it is happening with "Snow White and the Huntsman," which also stars Oscar winner Charlize Theron, and HSN is getting in on the action by partnering with Universal Pictures to offer exclusive collections inspired by the film.
On May 30, all of HSN's platforms, including TV, HSN.com and HSN mobile will host a 24-hour sales event that will feature jewelry, fashions and home accessories including exclusive pieces from Hutton Wilkinson, Loree Rodkin, and Heidi Daus. Designers Ranjana Khan, Adrienne Landau, and numerous others will also have styles that highlight the film's iconic costumes playing into the overarching movie theme of beauty and power, HSN said.
"HSN has evolved into an entertainment channel that goes beyond providing a platform for commerce. At our core we are storytellers and entertain our customers with engaging content and unique retail experiences," said Bill Brand, EVP programming, marketing and business development. "The partnership with Universal Pictures for Snow White and the Huntsman plays a key role in elevating awareness and relevance for the HSN brand. It is an important component to our entertainment strategy."
"Snow White and the Huntsman" opens nationwide on June 1.