HSN throwing month-long birthday bash for big 3-6

ST. PETERSBURG, Fla. — A 36th birthday is not normally an occasion for an over-the-top celebration; however, that’s what multichannel retailer HSN is doing this month when it hosts what it’s calling the biggest party of the year.

To celebrate its 36 years, HSN has partnered with Toyota to give away four 2013 Toyota RAV4s in July as part of a month-long sweepstakes. Each week, customers can sign up via the HSN Arcade gaming portal at HSN.com and one winner will be announced on HSN every Saturday night at 8 p.m. EDT.

Joining the celebration will be Serena Williams, Nikki Poulos, Iman, Vern Yip, Samantha Brown and Curtis Stone, as well as Joy Mangano, Diane Gilman and Heidi Daus.

The party will also feature 24-hour, themed events for beauty, accessories and home and online exclusives from Vern Yip and Wolfgang Puck.