HSN viewers have taste for Bon Appetit
ST. PETERSBURG, Fla. — HSN announced that it has partnered with food lifestyle brand Bon Appetit on Tuesday, Jan. 31 for the highly successful launch of the new Bon Appetit Collection on HSN. One of the most successful culinary launches in the retailer's history, the debut of the new line of cookware, small appliances and kitchen tools resulted in more than 20,000 units being sold in one day.
Key items within the Bon Appetit Collection, the first branded culinary line from the magazine, were especially popular with HSN customers including: a Seven-Quart Programmable Pressure Cooker, which sold more than 14,000 units in less than 5 hours airtime; an innovative Bon Appetit Stainless Steel Pineapple Cutter, which sold more than 2,700 units in just 18 minutes airtime; and a Bon Appetit Stainless Steel / Silicon Mixing Bowl Set which sold more than 120 units per minute, the company reported.
"HSN is thrilled with the success of the new Bon Appetit Collection," said Sandy Conrad, SVP merchandising for HSN. "Chefs Ryan Scott and Mary Nolan clearly resonated with our customer and combining their talents with high-quality products that have been tested and approved by the Bon Appetit Test Kitchen has proven to be a tremendous success. We look forward to introducing exciting new additions to the collection in March."
The Bon Appetit Collection includes an array of high-quality, modern stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools.