Ikea furnishes agreement with TV manufacturer
HONG KONG — TV manufacturer TCL Multimedia Technology Holdings has entered into an agreement with Ikea for the development of its innovative concept of complete TV solutions that includes TV, sound system and furniture.
According to a TCL press release, the partnership will enable Ikea to offer customers designated electronic products integrated into furniture that are operated by only one remote controller, boasting the seamless blend of advanced technology and creative interior design.
Li Dongsheng, chairman of TCL Multimedia said, "TCL has always been committed to implementing our corporate strategy of 'integration, innovation and internationalization'. This new partnership will not only enable TCL to explore potential business opportunity, but will also enhance TCL's brand awareness in the Overseas Markets and generate synergy for both enterprises"
TCL Multimedia is one of the largest global TV manufacturers in China.