Ikea gets top accolades in Europe
BRUSSELS - Ikea announced that it has been named the winner of 'Retailer of the Year Europe' 2010. Retailer of the Year is the largest consumer survey in Europe and this year the survey was held in no less than 10 European countries. More than 1.45 million consumers participated in the consumer survey and assessed over 1,100 retail chains, according to the company.
In seven out of the 10 countries, Ikea is in the top five of the 'best' retail chains, the company reported.