Integration continues at Toys'R'Us
WAYNE, N.J. — Toys"R"Us continues on its path to bring its Toys"R"Us and Babies"R"Us stores under one roof as part of its integrated store strategy. The company announced that by the end of the year it will have opened eight new stores and transformed 13 existing locations to the side-by-side model in 2012. In adding eight new stores and renovating 13 existing locations, the company will create more than 400 new jobs across the country.
"As we continue to invest and build upon our portfolio of stores by integrating Toys"R"Us and Babies"R"Us under one roof, our strategy has provided the opportunity to capture customers at their family's earliest stage and grow with them through childhood," said Jerry Storch, chairman and CEO of Toys"R"Us Inc. "We are pleased that our customers have consistently embraced the enhanced shopping experience these locations offer, whether they are shopping for must-have toys for the kids in their lives or products for the newest addition to their family."
By the end of 2012, the company expects to operate 204 side-by-side stores nationwide, accounting for nearly 25% of its store base across the country. Toys"R"Us currently operates more than 190 side-by-side stores in the United States.These integrated store formats range in size from approximately 30,000 square feet to 70,000 square feet.
The company first began its integrated store strategy in 2006. In 2007, the company opened the first of its new "R" Superstores, which feature full-size Toys"R"Us and Babies"R"Us stores under one roof and are approximately 60,000 sq. ft.