An interesting conversation around shopper insights
Former and short-time Walmart executive Robert Atencio is among a group of marketers slated to interview former P&G chairman and CEO A.G. Lafley during an event called Shopper Insights in Action. The 11th annual event is billed as a riveting brainstorming session in which the former P&G head will share thoughts on the future of research, marketing, retail and the evolution of the changing consumer. Atencio, who formerly served as VP insights and customer strategy at Walmart, is currently VP global insights at Pfizer Consumer Healthcare. Atencio will interview Lafley along with former Hewlett-Packard chief marketing officer Michael Mendenhall, Tesco’s Fresh & Easy chief marketing officer Simon Uwins and Grant McCracken, an anthropologist and author of Chief Culture Officer.
The event was created by the Institute for International Research and will be held July 11 to 13 in Chicago.
Lafley wrote the book, The Game-Changer: How You Can Drive Revenue and Profit Growth With Innovation.