iPad, pretzel M&Ms among most memorable product launches
BOSTON - A recent survey regarding memorable product launches in 2010 found that -- not surprisingly -- the Apple iPad secured the number-one spot. At number two was Windows 7, followed by Pretzel M&Ms at number three, Motorola Droid at number four and McDonald's Smoothies rounding out the top five.
Other technology products on the list included iPod Nano (number 6) and Samsung 3DTV (number eight). Other food products included Starbucks VIA instant coffer at number seven and the KFC Double Down Sandwich (tied at number 10). Notable consumables product launches included Huggies Jeans Diapers (number nine), Kleenex Hand Towels (tied at number 10)
“Every year the Most Memorable New Product Launch survey teaches us about where our culture is headed.” says Julie Hall, Executive Vice President of Schneider Associates. “From the app-revolution evident in the iPad and Droid, to 3D televisions to tiny touch screen devices like the Nano– consumers respond to and love what’s ‘next and new’ in technology.”
The online MMNPL survey, conducted by Schneider Associates, Sentient Decision Science and Symphony IRI Group during October, polled a national, census-balanced sample of consumers age 18 and up, and uncovered data related to awareness of new consumer product launches, influential trends, media usage, and purchasing behavior. This is the ninth consecutive year that the Most Memorable New Product Launch survey has been conducted.