Jack Link’s ready for European feast
The sale of Unilever’s meat snack business to Jack Link’s closed this week, clearing the way for the Minong, Wis.-based company to pursue its global ambitions.
Jack Link’s is already the leading U.S. meat snack brand with a pervasive presence at retail but has set its sights on international growth.
“Jack Link’s mission is to be the number one provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s Beef Jerky. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success.”
Unilever’s meat snacks were sold under the BiFi brand in Germany, Benelux, Austria and Switzerland and the Peperami brand in the United Kingdom and Ireland.
“Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s,” said Unilever Europe president Jan Zijderveld.