Jones Group hires former JCP exec as chief marketer

NEW YORK — The Jones Group has named Greg Clark to the position of chief marketing officer, effective immediately. Clark will report to Stefani Greenfield, chief creative officer, and will oversee global marketing and brand identity for the company's portfolio of fashion brands.

"We are excited to welcome Greg and his unique set of skills and expertise to The Jones Group to implement our vision of marketing as we continue the expansion of our fashion brands," said Stefani Greenfield, chief creative officer of The Jones Group. "Greg's leadership will be instrumental in driving innovative marketing and branding campaigns that reinforce the company's strategy to further connect our brands to consumers."

In his role as CMO, Clark will spearhead global creative marketing and communications, including digital media strategy, brand development and creative.

Clark most recently served as SVP creative marketing for JCPenney. Prior to joining JCPenney, Clark held executive creative and marketing positions at various retailers including Toys'R'Us, Marshall Fields and Lane Bryant.