Jones Group sees opportunity for Nine West licensing
NEW YORK — The Jones Group announced that Marchon Eyewear will be exclusive provider of ophthalmic eyewear frames and prescription-ready sunglasses for distribution under the Nine West brand.
Under the agreement, the Nine West ophthalmic eyewear collection will be marketed and sold globally in upscale optical chains and optical specialty retailers and by individual eye care professionals beginning in early January 2012, The Jones Group reported.
Richard Dickson, The Jones Group president and CEO of branded businesses, stated: "We are pleased to enter into this agreement with Marchon for Nine West optical eyewear. Nine West's origins as a premier global fashion brand allow us to extend it into relevant categories, particularly accessories such as eyewear; a perfect fit for Nine West. We believe this collaboration with Marchon will further enhance Nine West's powerful brand message in the global optical arena."