Jones names new chief merchants
NEW YORK - The Jones Group announced that it has further enhanced its talent with the additions of Rodney Hutton as chief merchandising officer of Anne Klein Brands and Daniela Bocresion as chief merchandising officer of Rachel Roy Brands, both effective immediately. Hutton and Bocresion will both report to Susan Metzger, CEO of women's wholesale sportswear for The Jones Group.
In the newly created role of CMO of Anne Klein Brands, Hutton will oversee all merchandising activities for production, sales, marketing and design. Prior to joining The Jones Group, Hutton was principal at Fashion Iconic LLC, an established brand strategic development consultancy, where he developed and implemented brand merchandising, marketing and sales strategies across retail, wholesale and e-commerce for clients
In the newly created role of CMO of Rachel Roy Brands, Bocresion will oversee all merchandising activities for production, sales, marketing and design for both Rachel Roy and RACHEL Rachel Roy. Most recently, she was SVP merchandising and marketing at Lacoste USA, overseeing merchandising and visual activities in wholesale retail and e-commerce for men's, women's, children's and licensed products.