JoS. A. Bank to dress vets with success
HAMPSTEAD, Md. — JoS. A. Bank Clothiers teamed up with the Gary Sinise Foundation to give suits to thousands of military veterans as they re-enter the civilian workforce.
The promotion, called "Uniform of Success," runs through the week of July 4. Anyone who purchases a men's suit from July 1-7 will get an additional two free suits. Jos. A. Bank will then donate a suit to a returning veteran through the Gary Sinise Foundation. The promotion's tag line will be BUY 1-GET2-GIVE 1. The July 4 holiday week is typically a slow period for suit sales, so the initiative adds sizzle to the company’s suit-marketing efforts while still giving veterans a suit.
"We are humbled by the sacrifice our veterans make every day for our country," said CEO R. Neal Black. "For more than 100 years, our customers have relied on us to dress them for success, and we want to make returning veterans the very best-dressed job candidates."
The topic of veterans experiencing a difficult transition from military to civilian life, especially when it pertains to finding a job, has been in the spotlight in recent months. Jos. A. Bank’s promotion aims to help young, male troops returning from active duty, a segment of veterans who contended with a 20% unemployment rate in 2012.
Uniform of Success complements Sinise’s foundation's partnership with GE for "Get Skills to Work." The program accelerates skills training for U.S. military veterans, helps veterans and employers translate military skills to advanced manufacturing jobs and empowers employers with tools to recruit and mentor veterans.
"For the past several years I've been on a mission to boost the morale of our troops," said Sinise. "Being able to look sharp and dress nicely can raise the self-esteem and confidence of these veterans. Having a great suit to put on for a job interview can be a very special thing for somebody who's spent a lot of time in a military uniform, and may not have worn one for a long time."
JoS. A. Bank Clothiers, Inc., established in 1905, is a leading designer, manufacturer and retailer of men's classically styled tailored and casual clothing, sportswear, footwear and accessories. The company operates 606 stores in 44 states and the District of Columbia, a nationwide catalog and an e-commerce site.
The Gary Sinise Foundation honors the country’s defenders, veterans, first responders, their families and those in need by creating and supporting programs such as Building for America's Bravest, Gary Sinise Foundation Relief & Resiliency Outreach, Invincible Spirit Festivals, Serving Heroes and Arts & Entertainment Outreach, which are designed to entertain, educate, inspire, strengthen and build communities.