JustFab.com to make kids fabulous

EL SEGUNDO, Calif. — JustFab, a leading fashion-subscription e-commerce site and lifestyle fashion brand, has acquired children's fashion brand and personalized e-commerce service, FabKids.

JustFab is headed by president and creative director Kimora Lee Simmons. FabKids was launched by ShopStyle founder and serial entrepreneur, Andy Moss, and mom and actress Christina Applegate, in August 2012.

The acquisition will give FabKids access to JustFab's manufacturing, operations and marketing infrastructure, as well as its more than 10 million members. FabKids will also be able to leverage the fully integrated supply chain from source manufacturing to the fulfillment center in Louisville, Ky. FabKids is scheduled to launch its boys clothing line in the third quarter this year, and JustFab will offer the highly requested children's category to its members.

"What we loved most about FabKids is that it has been very successful in a category that we were interested in and their business has many of the same great attributes as JustFab," said Adam Goldenberg, co-CEO of JustFab. "FabKids has a high repeat purchasing pattern, a low attrition rate and a passionate and engaged membership base. The businesses were primed to come together and expand the fashion-subscription marketplace."

"We are thrilled to join JustFab and have great respect for the leadership position they have established in fashion-subscription commerce," said Moss. "We are very excited to bring FabKids to JustFab's 10 million plus members, and to take the FabKids brand to new heights, especially with the launch of Boys and International in the next year." 

"Children's apparel is a natural progression of our fashion brand, which has expanded from shoes and bags into denim and jewelry most recently. The opportunities for cross promotion among the brands are vast," said co-CEO of JustFab, Don Ressler. "Many JustFab members have daughters who are mini-fashionistas and the mothers of the FabKids girls love to spoil themselves with a little glamour."