K-C debuts Depend products for men
DALLAS — Kimberly-Clark has launched Depend Guards and Shields, two products specifically designed for men with light bladder leakage, as part of a new program called Guard Your Manhood, which offers tips and tools from former professional football star Tony Siragusa.
"Historically, men with light bladder leakage have been ignored by the industry," stated Elizabeth Metz, Depend brand director, Kimberly-Clark. "As a result, many men have had to use products that were designed for women or look like they were. We see an opportunity to begin a conversation with these men to let them know they're not alone, while educating and providing them with solutions designed just for men."
Many men don't realize how common light bladder leakage is, but it's often a side effect of prostate cancer treatment, the company noted. Siragusa has joined Depend as a spokesman, and in return for his involvement, Depend will donate $50,000 in his name to The V Foundation to help fund prostate cancer research.
"I'm proud to team up with Depend to help men going through a tough time realize they don't have to be embarrassed as a result of light bladder leakage," Siragusa said. "The Guard Your Manhood program is a manly way to let men know about solutions like new Depend Guards and Shields that will help them manage this common condition and it's a great opportunity to support The V Foundation at the same time."