Kellogg goes racing with Target

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.

Franchitti will pilot the number 10 Kellogg’s Honda Dallara for TCGR in round four of the Izod IndyCar Series in Brazil at the Itaipava Sao Paulo Indy 300 presented by Nestle on May 1 and in round 14 at the Baltimore Grand Prix on Sept. 4.

“Kellogg Company has been involved with motorsports on a number of levels through the years, but this is our first foray into an Izod IndyCar Series program. Dario is a tremendous talent and we look forward to him and the team representing us on and off the track in 2011,” said Melissa Pawlowicz, sr. director of consumer promotions with Kellogg.